E-Business Implementation by Dougal Watt 2018-06-24 08:39:02

eBook PDF Download & Hot Deals E-Business Implementation

by Dougal Watt
Book Views: 12
Author
Dougal Watt
Publisher
Routledge
Date of release
Pages
330
ISBN
9781281014108
Binding
ebook
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
3
36
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Book review

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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